Hull City fans in Bridlington can now get up-to-the-minute match day information straight to their smart phones thanks to a clever new app developed by Eon Visual Media.
SmartPicture, which is available on Google Play and the iTunes store, enables fans to scan images on the match programmes with a mobile device, to access a vast range of online content tailored to each fixture.
The app, which incorporates Digimarc technology, takes users to video footage, competitions, team statistics and Tiger Leisure – Hull City’s online commerce site.
It also includes ‘tweet from your seat’, a link that automatically puts up-to-date social media hastags into tweets sent by SmartPicture users.
Nick Thompson, managing director of Hull City, said bringing SmartPicture into the club’s marketing strategy will allow for a greater level of engagement between the club and the fans on match days.
He said: “The match day programme has been a staple of football for many years and is still very relevant today, but adopting SmartPicture has allowed us to build significantly upon that for the first time. It means we are no longer confined by a set number of pages.
“Furthering the traditional printed programme with an array of online content that fans can access from their seats allows us to provide them with a richer experience all round.”
SmartPicture is among the first print-to-mobile apps not to require visual codes such as QR codes or Microsoft Tags to function.
It allows logos and graphics on packaging and marketing literature to be scanned by a mobile device which directs the user to carefully selected online content.
Matt Dass, managing director of Hull-based Eon Visual Media, said he was delighted the app had been adopted by Hull City.
He said: “Having the technology adopted by a football club demonstrates its flexibility.
“Whatever medium you are working with; sales boards, brochures, product packaging, even clothing, if it has a visual element we can harness SmartPicture technology to extend the medium as far as you would like it to go with the addition of a bespoke, mobile marketing element.”
To download the app for free search SmartPicture on Google Play or in the iTunes store. For more information go to www.smart-picture.co.uk.