The Spa Bridlington has teamed up with Eastfield Garden Centre to provide local schools and groups with the opportunity to grow their own beanstalks.
Five thousand pots and beans will be delivered over the next few weeks.
Staff from The Spa Bridlington will be visiting Kings Mill School, Driffield, on Thursday, June 16, to give all the students their own Jack and The Beanstalk plant pots.
Nicola Frankish, marketing officer for The Spa Bridlington, said: “This is a fantastic campaign for The Spa Bridlington. With Charlie Dimmock as our pantomime star, it seemed very fitting for us to encourage children to get involved with gardening.”