Bridlington is set for a busy summer after a leading hotel booking website survey found bookings in the town had risen by 134 per cent.
LateRooms.com have conducted a survey which found that Britain’s old school seaside vacations are back in fashion with bookings having soared in Bridlington since 2011.
President of Bridlington Tourism Association Bob Hillery said: “The increase in hotel bookings is certainly brilliant for the town. When I walk around Bridlington, all I see are no vacancies signs up in the guest house windows.”
This summer, Britain is taking a trip down memory lane and making a stop at the beach on the way. Traditional seaside towns from years gone by have seen a huge revival this summer, LateRooms.com have revealed.
Earlier this year UK tourism chiefs revealed the increase of tourism in UK film and TV set locations. The report predicted an increase in visitors to Bridlington following the revival of Dad’s Army.
Filming took place in the area at Old Town in Bridlington and South Landing in Flamborough with stars such as Catherine Zeta-Jones and Michael Gambon.
Mr Hillery said: “I think that the Dad’s Army film could well have made an significant impact on the room sales. Bridlington could become the new Goathland after Heartbeat was filmed there. Old Town could be seeing a lot more visitors to the area this summer and certainly next following the release of the film for the world to see.”
Mayor of Bridlington John Copsey echoed Mr Hillery’s thoughts. He said: “This is heavily important for the town. Bridlington is on the up. We have a lot to offer visitors including RSPB Bempton.
“The Dad’s Army filming has definitely seen a growth in visitors to Old Town which is fantastic, and this is before the film has been released! There is certainly a hype around the town and hopefully we as a community can take advantage of the visitors being here and tempt them to make a return in the future.”
Bridlington is one of several British old school seaside vacations that are in fashion, with tourism figures at a record high for iconic Brit-breaks at other resorts like Whitby, Blackpool and Southend-on-Sea.
Andrea Tarpey, spokesperson from LateRooms.com said: “Visitor numbers are up and LateRooms.com has identified that we’re clearly rediscovering our love of the British seaside. With great investment being made in the facilities and attractions too, we see this as a trend that’s definitely set to continue.
“In its heyday Bridlington was the place to be with its funfairs, beautiful coastline and impressive celebrity appearances from the likes of David Bowie and Morrissey.
“The town is so dedicated to its iconic reputation that it even has its own town crier – it doesn’t get more old school than that!”