A BRIDLINGTON fish and chip shop is hoping to win first ‘plaice’ at a national awards ceremony.
Fish and Chips at 149, in Marton Road, is one of the finalists in the Best Independent Fish and Chip Shop category at the national Fish and Chip Awards.
They will find out at a gala dinner in London next week whether they have won the UK title, which will see the shop become an ambassador of the fish and chip industry.
Tracy Poskitt, co-owner of Fish and Chips at 149 said: “We’re keeping our fingers crossed, but people don’t understand how competitive it is. It is a big deal.”
It has been a gruelling process for Tracy, her business partner Matthew Silk, and the staff at the shop to reach this stage.
There were three rounds of judging, including mystery shopper visits, before the judging panel spent four hours at the shop at the end of last year.
“It’s been quite an in-depth process,” Tracy said.
When the judges visited they were looking at the quality of the fish and chips served, as well as the way the business is run, staff training, marketing and promotion.
Tracy said: “Staff training has always been important to us anyway.
“It’s OK selling good fish and chips, but if they’re not served nicely, people won’t come back.
“I think customer service should be the top of any business.”
Tracy and Matthew will travel to London next week to give a final presentation to the 12 judges on their business and what they are going to do to help the future of the fish industry.
“We’re both nervous and excited about it at the moment,” Tracy said.
Fish and Chips at 149 has already been given something to celebrate – as the business has been awarded a five star rating in East Riding of Yorkshire Council’s ‘Scores On The Doors’, an initiative that gives food premises a rating score to show their level of compliance with food safety legislation.
Five stars is the highest rating a business can achieve.
Tracy said: “You don’t know they’re coming to inspect you, they just turn up, so we’re really chuffed to have got five stars.”
Tracy and Matthew opened the business in December 2008. It was a new venture for both of them, having each owned other businesses and have more the 20 years frying experience each.
The Fish and Chip Awards are run by Seafish, an organisation that supports the seafood industry for a sustainable and profitable future.