Council agree sale for new chain hotel

Council Leader Stephen Parnaby confirmed the ERYC is in talks with Premier Inn
Council Leader Stephen Parnaby confirmed the ERYC is in talks with Premier Inn

A Bridlington car park could soon become a new chain hotel and restaurant after the East Riding of Yorkshire Council agreed to sell the land to the developer.

Premier Inn confirmed to the Free Press last week that they were in talks with the council to build a new 80-bedroom hotel and Brewer’s Fayre restaurant on the site off Carlisle Road.

A Premier Inn planning application will soon be submitted after the purchase of Beaconsfield car park

A Premier Inn planning application will soon be submitted after the purchase of Beaconsfield car park

Now the East Riding Cabinet has approved to sell the Beaconsfield Car Park to Premier Inn after the land was deemed ‘surplus to requirements’.

Kevin Murray, Head of Acquisitions (North) for Premier Inn, said: “We are delighted to have agreed to acquire a site in Bridlington Town Centre from East Riding of Yorkshire Council - subject to normal planning procedures. On the site, we are proposing a brand new 80 bedroom Premier Inn and a Brewer’s Fayre Restaurant.

“We are working up our detailed designs and will hold a formal public consultation, to give the local community a say on our proposals, before submitting a planning application in due course.”

It is expected the hotel company will invest at least £7.1m into building the new facility, bringing 45 permanent jobs to Bridlington and hopes of attracting

Beaconsfield Car Park Bridlington.'NBFP PA1403-5c

Beaconsfield Car Park Bridlington.'NBFP PA1403-5c

large conferences and groups to the town.

Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: “We are delighted to have found a national, high-quality brand for Bridlington.

“Subject to planning approval planning, the company would invest about £7 million into the hotel and restaurant development and create 45 new, permanent, non-seasonal jobs.

“This would be excellent news for the town in terms of its visitor appeal, local employment and the economy.

“Such inward investment and job creation is part of our overall regeneration strategy for Bridlington and we would look forward to working productively with the operator.

“A national brand hotel would complement the existing guest accommodation in Bridlington to bring even more tourists and conference visitors to the town for the benefit of local shops and services.”

The Bridlington Tourism Association have confirmed their approval of the new hotel though they are not fully supportive of the hotel’s location.

Bob Hillery, president of Bridlington Tourism Association and owner of the Spinnaker House Hotel, said: “We are supportive of a hotel but not particularly of the site. What are the residents in the North side going to do with their cars? Where are they going to park?”

“The reason we need it is because we lose out on conferences in the winter as we have no big hotels. They have all been and looked at the Spa and thought it would be fantastic for their events.”

A council spokesperson has confirmed Hilderthorpe Coach Park was at one stage deemed ‘surplus to requirements’ though due to a change of circumstances, this had changed and will stay in use of its original purpose.