New shop launches

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ANOTHER high profile new store has opened in the Promenades Shopping Centre in Bridlington.

Sportsdirect.com, the UK’s number one sports retailer with more than 400 stores nationwide, opened its new shop yesterday.

A spokesperson for Sportsdirect.com said: “We are delighted to be bringing Sportsdirect.com to Bridlington.”

The store launches with a big sale that will last all this weekend.