Bridlington has been given an early Christmas present after it was confirmed the town will host the start or finish of one of the stages of the new Tour de Yorkshire.
Full details of the routes will be confirmed next month but organisers have chosen Bridlington as one of the key venues for the three-day cycle race
The decision will bring high-profile media coverage to the resort, with the event being broadcast live on national TV and throughout Europe. It will help to cushion the blow felt by the East Riding, when this summer’s Tour de France opening stages in Yorkshire, missed out the county completely.
Coun Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: ““Hosting a major sporting event will have untold benefits for the whole county in terms of tourism and boosting the local economy and the council will make every effort to capitalise on this.”
ALongside Bridlington, Scarborough, Leeds, Selby, Wakefield and York will host a prestigious start or finish stage for the race.
Cpun Parnaby added: “The Grand Départ of last year’s Tour De France was a great success for the whole of Yorkshire and well and truly put the county on the global map.
“Following an approach from Welcome to Yorkshire, the council has agreed to be part of the first Tour de Yorkshire, subject to contracts being signed, and would see East Yorkshire host a section of the race.
“The East Riding is an area with a great passion for cycling, a passion that can be summed up by the on-going success of the East Yorkshire Classic Cycling Weekend, which sees some of the country’s top cyclists ride through Beverley, and the mass participation of the recent Sky Ride Local scheme.
The race, will be held between May 1 and May 3 and is expected to become a flagship cycling event in the UK, attracting top international teams and cycling stars. Full route details will be revealed on January 21, 100 days before the start.
Director of the Tour de France at the Amaury Sport Organisation, Christian Prudhomme, said: “I am delighted we are returning to Yorkshire where we saw the grandest ever Grand Départ for the Tour de France. It is clear the people of Yorkshire are passionate about cycling and we can’t wait to bring them this new race.”
More than 3,000,000 people turned out to see the Tour de France in Yorkshire and the economic impact has been put at well over £100million.
Gary Verity, chief executive of Welcome to Yorkshire, said: “This is another huge milestone for Yorkshire as we position the county as the cycling heartland of Europe.
“This is the first ever Tour de Yorkshire, I am confident it will become a huge annual event and something that will raise Yorkshire’s profile year on year.”