THE growing popularity of the ‘staycation’ in the current economic climate has allegedly boosted the fortunes of a Bridlington holiday village which has gone on the market with a guide price of £5.3 million.
In February 2009 South Shore Holiday Village Limited acquired South Shore Holiday Park, at Wilsthorpe from administrators after it failed to escape the clutches of the credit crunch.
Since then the London based property firm has invested £120,000 into the 16.7 acre site and introduced flexible chalet ownership options to make it attractive to potential customers.
Selling agent Colliers International has been brought in to market the 244 chalet site and source potential buyers.
Richard Moss, director at Colliers’ Leeds office said: “South Shore Holiday Park is a long established holiday destination with strong heritage in Bridlington.
“Recent investment has brought the site value back in line with the market and with 47 chalet sales last year alone the income stream is very healthy.”
And the growing popularity of the staycation, with more and more people opting to holiday in the UK rather than pay out to travel abroad, Bridlington’s popularity as a seaside destination is on the up, according to Mr Moss.
“Bridlington is now more popular than ever before as a holiday destination with various regeneration projects in the town boosting its appeal.”
“The property offers numerous sales opportunities for new chalets, with even used chalets fetching up to £34,000 which demonstrates the continued demand for seaside holiday home ownership,” Mr Moss added.