Bakery wars begin in Bridlington as new shops roll into town

The new Greggs Shop opens in the Promenades Shopping Centr. Pictured are staff members Wendy Scott, Donna Kirby, Tina Adams, Chantel Edwin, Rachael Deighton and Tracy Ormston.
The new Greggs Shop opens in the Promenades Shopping Centr. Pictured are staff members Wendy Scott, Donna Kirby, Tina Adams, Chantel Edwin, Rachael Deighton and Tracy Ormston.

A NEW national bakery chain hungry for success has turned up the heat on Bridlington’s high street - with another soon set to follow.

National chain Greggs opened its second shop in Bridlington last Saturday in the empty unit vacated by Game at the Promenades Shopping Centre, while another empty shop outside the centre looks set to be taken over by Thomas the Baker.

Helping those in Brid earn their crust, the new Greggs has created 10 new jobs at the Promenades, on top of those at its other store on Bessingby Way, which opened last December.

Wendy Scott, Greggs area manager, said: “We are thrilled to have opened our second shop in Bridlington. It has been extremely pleasing to support the local job market with the creation of 10 new positions.”

The Thomas the Baker store is due to be open “around August 20” and a sign in the vacant property close to the entrance of the Promenades is already advertising for staff at a new shop coming to Bridlington soon.

The new stores will be opening close to another well known high street bakery, Cooplands, as well as Bridlington bakeries which include J Higginson, Milner’s and Richardson’s - ensuring a bunfight for customers as they battle for a slice of the market.

A spokesperson for Greggs told the Free Press that they are hoping to make a bigger contribution to Bridlington through the Greggs Foundation, with staff at the new shop tasked with fundraising to help disadvantaged members of the local community.

Local charitable organisations and schools can also apply for funding from the Greggs Foundation.

Tracey Ormston, shop manager at the Promenades Greggs, said: “All of us are eager to make a positive contribution to the local community. The value of our products is a great starting block and we’ll all be looking at ways to fundraise in the very near future for the good of Bridlington.”

l Cut out your coupon for a free savoury bake at Greggs on Page 50 of today’s Free Press.