A town councillor is spearheading a new scheme to benefit war veterans and service personnel living in and visiting Bridlington.
Coun Liam Dealtry, who served in the Pioneer Corps, has been trawling the town’s businesses aiming to get them on board with the Ministry of Defence’s Defence Discount Service.
The scheme works to offer members of the armed forces and veterans a discount if they can present a Defence Discount Service privilege card, and is similar to the Heroes Welcome service already supported across many Bridlington businesses.
Coun Dealtry said: “What I want to do is to make Bridlington the hub and get every business and B&B signed up to this scheme.
“I get excited about stuff like this because it is attracting people to Bridlington.”
He aims to get a hundred businesses signed up to the scheme and started with the New Yorker cafe in Cliff Street on Armistice Day.
“We like giving to the active personnel and that is fantastic but we do tend to forget about our veterans and remember only at poppy time but we still need to remember that they served.
“I like to give something back to the town, I want to give something back to veterans and families of veterans. People are going to come and enjoy and feel the benefits.”
The Defence Discount service is available to serving armed forced, reserve forces, veterans, service family members, MOD civil servants, cadet forces and NATO personnel serving in the UK.
For more information see defencediscountservice.co.uk