Hockney exhibition may boost tourism

World-famous Bradford artist David Hockney unveils his Bigger Trees Near Warter, the largest picture ever to be displayed at the Summer Exhibition of the Royal Academy of Arts in London. PRESS ASSOCIATION Photo. Picture date: Friday May 25, 2007. Bigger Trees Near Water, which is 40ft by 15ft, is made up of a grid of 50 small canvases and is the biggest painting ever made by the artist, who turns 70 this year. The picture, which also has the French name Peinture en Plein Air pour l'age Post-Photographique, was painted in Hockney's native Yorkshire. Photo credit should read: John Stillwell/PA Wire
World-famous Bradford artist David Hockney unveils his Bigger Trees Near Warter, the largest picture ever to be displayed at the Summer Exhibition of the Royal Academy of Arts in London. PRESS ASSOCIATION Photo. Picture date: Friday May 25, 2007. Bigger Trees Near Water, which is 40ft by 15ft, is made up of a grid of 50 small canvases and is the biggest painting ever made by the artist, who turns 70 this year. The picture, which also has the French name Peinture en Plein Air pour l'age Post-Photographique, was painted in Hockney's native Yorkshire. Photo credit should read: John Stillwell/PA Wire

TOURISM in the area could be set for another boost following the announcement that David Hockney’s A Bigger Picture exhibition is set to go on display in Europe.

The exhibition, which features paintings of the Wolds, is currently on display at the Royal Academy in London but will head to the Guggenheim in Bilbao, Spain and Cologne in Germany later in the year.

Mayor of Bridlington, Councillor Cyril Marsburg said: “Hockney’s paintings going to Europe is absolutely brilliant news for Bridlington. The coverage that the town has been getting as a result of Hockney’s work is tremendous and I am sure this will generate more publicity and result in more visitors to the area.

“The publicity is a wonderful advertisement for Bridlington, you cannot even buy advertising like this.”

Hockney’s works - which have attracted several million visitors to the Royal Academy - include paintings of Garrowby Hill, Thixendale, Warter and Woldgate.

Andrew Denton from Welcome to Yorkshire echoed Councillor Marsburg’s view that European exposure for Hockney’s exhibition would benefit the local area.

He said: “The exhibition moves to Bilbao and then to Museum Ludwig in Cologne from October 27 through to February 3, so Hockney’s work and the landscape of the Wolds will have been exhibited for over a year at three of the world’s key gallery spaces.

“We anticipate the impact of the exhibition will be to give a real boost to local businesses and local communities in East Yorkshire and the Wolds.

“It could be worth millions of pounds to the area if businesses really market themselves properly to leverage off of the global spotlight that is currently focused on this part of Yorkshire, and will be into 2013.

“It is a very good example of how art is helping communities in a very real sense by generating more business for the area for many years to come.”