Brid beats the Olympics

Rupert Grint visited Fraisthorpe Beach to film the Visit England tourism advert
Rupert Grint visited Fraisthorpe Beach to film the Visit England tourism advert

A MAJOR tourism push started at London’s King’s Cross Station this week – and Bridlington is set to benefit.

Welcome to Yorkshire’s latest campaign is aimed at Londoners who may be suffering from Olympics fatigue, suggesting that they come up north for the duration.

The tourist bosses believe that as the capital gets busier and busier with an influx of sports-mad visitors, there is a great opportunity to attract Londoners to this area.

The campaign will feature television and newspaper adverts as well as letters to over a quarter of a million homes, trying to tempt people with Yorkshire’s attractions. In addition all 61 barriers at King’s Cross have been emblazoned with Welcome to Yorkshire branding, and big screens will show the promotional films every six minutes.

Gary Verity, chief executive of Welcome to Yorkshire, said: “This is about making sure that Yorkshire is front and centre in the minds of those people in London who are wanting to get away during the Olympics. Many businesses across Yorkshire have already benefitted from the Olympics after securing key contracts – this is yet another way we are capitalising on the games from a different angle. It’s also a great opportunity to remind other passengers from across the UK, going through King’s Cross, that Yorkshire should be their number one destination this year.”

Yorkshire also features heavily in the current Visit England campaign, with Harry Potter star Rupert Grint – better known to millions around the world as boy wizard Ron Weasley – seen surfing near Fraisthorpe. He queries why people would want to go to Bondi Beach, when they could so easily come to Bridlington.

All this publicity combines with recent revelations that Bridlington was the birthplace of British surfing, and can only add to the area’s appeal to visitors, offering the prospect of a bumper tourism summer.